Search marketing costs surged during the fourth quarter, thanks to increasing cost-per-click prices combined with a growth in click volume, according to data released … Read the whole story
National Lampoon has launched Togatv.com, a streaming video site that offers less dicey, more marketer-friendly content than the company's other properties. Read the whole story
Rainbow Media's music network Fuse has launched an amusement-oriented site to promote its music and games, and drive traffic to the cable companies that … Read the whole story
Local directory site WhitePages.com is currently testing a new geographical targeting option for advertisers. The feature, dubbed "geo-destination targeting," combines IP-based targeting--a very common … Read the whole story
Almost six in 10 consumers--58 percent--believe that the e-mail marketing they receive is usually targeted to their needs and interests. That figure is up … Read the whole story