Nissan has signed on as the title sponsor of NBC's ambitious online-only series "StarTomorrow," featuring bands battling each other to win a development deal … Read the whole story

Despite the $9 billion spent during this year's upfront, many feel that this model is flawed and resent having to participate. Given the upfront's … Read the whole story

Dennis Publishing men's magazine Maxim and CBS SportsLine have forged a deal to distribute each other's content online, the companies announced Thursday. Read the whole story

Continuing to bolster its interactive capabilities, advertising holding company WPP has struck a deal with LiveWorld to introduce social network functionality into selected WPP … Read the whole story

The word "blog" might have seeped into the public lexicon and captured the imagination of marketers, but it's still the rare company that actually … Read the whole story