Carmichael Lynch created a Harley-Davidson campaign that's delivering 10 hours of live video daily from the Sturgis Motorcycle Rally in the Black Hills of … Read the whole story
We're looking for the best and brightest in online media and marketing. Send your nominations to ommamagazine@mediapost.com Deadline is Monday, Aug. 13. Read the whole story
New research from Microsoft's Massive and Nielsen Entertainment reveals that in-game ads clearly have a positive impact on metrics like brand familiarity, ad recall … Read the whole story
NDS Group PLC, a subsidiary of Rupert Murdoch's News Corp., has made a small but potentially significant acquisition--just over $11 million in cash--of CastUp … Read the whole story
The days are numbered for TimesSelect, The New York Times' much-contested subscription service, according to press reports. Its demise would spell victory for proponents … Read the whole story
The ad was for Electronic Arts' "NCAA Football" game, the publisher was CBS SportsLine, and the consumer was an AT&T subscriber using a Motorola … Read the whole story
Email marketing specialist Datran Media expanded its four-month-old Exchange Online by acquiring ad-serving company Chintano. The company also adds former DoubleClick executive Scott Knoll … Read the whole story
About.com has launched onlineadvertising.about.com, providing a guided overview of the fundamentals of online advertising. Read the whole story