If you develop a finely tuned behavioral targeting campaign but choose a publisher that's too niche, offers audience segments that are too generic, or … Read the whole story
Not that behavioral targeting (BT) needs any more press, but the adoption and popularity of this proven method to deliver targeted display ads to … Read the whole story
Is there really a market for another how-to site online? "Absolutely," said Jason Liebman, who has partnered with an old YouTube colleague, Daniel Blackman, … Read the whole story
Joining recent efforts to remove barriers from the mobile landscape, AOL has unveiled its AOL Open Mobile Platform to let third-party developers create applications … Read the whole story
The board of the Interactive Advertising Bureau has adopted new guidelines for behavioral targeting, or serving ads based on users' Web-surfing history, that have … Read the whole story
Comverse, which provides communications and billing software to telecom companies, has launched a mobile ad platform for wireless operators worldwide. The Comverse Mobile Advertising … Read the whole story
The Global System for Mobile Association (GSMA) Monday announced that five European operators--Vodafone Group, Telefonica O2 Europe, T-Mobile International, FT-Orange Group and 3--have banded … Read the whole story
Yahoo this morning said it formed a strategic partnership with T-Mobile International to expand its mobile services to millions of consumers in T-Mobile's European … Read the whole story