The confidence of U.S. ad executives continues to erode, and the plans for their advertising budgets continues to decline, according the most recent in … Read the whole story
Borrell Associates raised eyebrows recently with its bleak prediction that online ad spending will top out next year. But following a brief radio silence, … Read the whole story
Paris-based global ad giant Publicis Groupe this morning announced the acquisition of one of the leading digital agencies in a key emerging market - … Read the whole story
ContextWeb, which operates the Adsdaq ad exchange, has added the ability for marketers to target the Spanish-speaking audience online by category and keyword. The … Read the whole story
When I talk to marketers these days, one of the most frequently cited needs I hear about is the ability to measure (and make Read the whole story
To settle a probe by the Attorney General of Washington, online ad network Tattoo Media has agreed to stop running a campaign that preyed … Read the whole story
Last month, Networked Insights released a study challenging the Nielsen Co.'s ratings system by measuring what content is being discussed and shared online. Today, … Read the whole story
Citysearch has ripped out its backend system and overhauled the local online guides to offer social and mobile application. The redesign is intended to … Read the whole story