NEW ORLEANS -- What's the real value of online advertising? According to a panel of experts debating the question during the opening day of … Read the whole story
Click here to see video coverage from the recent OMMA Behavioral conference in New York City. Read the whole story
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A new report on the digital music industry examines the shift of value in the music industry during the last 10 years as it … Read the whole story
Becoming green makes a company like Google more profitable, the company's CEO told CNBC's Bill Griffeth during an interview Wednesday evening. Rebuilding the energy … Read the whole story
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It was announced last month that Publicis' Starcom MediaVest Group (SMG) and Donovan Data Systems (DDS) have reached an agreement and have ended the … Read the whole story
Online weather service Weather Underground, in partnership with Israel-based ad tech firm Dapper, today is expected to launch a new ad targeting product that … Read the whole story
Utah legislators have attempted to regulate keyword-based advertising at least three times since 2004. Now, it's going for number four. State lawmaker Bradley Last … Read the whole story
From product brands and media publishers to non-profits and politicians, Facebook on Wednesday announced broad structural changes to make it easier for big voices … Read the whole story
Publishers Clearing House Online Network has relaunched its PCHScratchCards site with the assistance of marketing agency Intuwin. One of the goals of the relaunched … Read the whole story
Google's Matt Cutts restated the search engine's policy on paid blogs in a post earlier this week after Forrester Research issued a report suggesting … Read the whole story
More consumers are growing comfortable with online behavioral targeting, perhaps as a result of an increase in familiarity, but the majority remain uneasy with … Read the whole story
In the latest geographic expansion of its ad business, AOL has launched Platform-A Canada to make it easier for advertising clients in the country … Read the whole story
Podcast usage among U.S. consumers will continue to rise at least through 2013, when there will be 37.6 million people downloading podcasts on a … Read the whole story
