The general economy has the consumer confidence index. Now Madison Avenue has its advertising equivalent. Advertiser Perceptions Inc., which conducts semi-annual surveys of top … Read the whole story
Handing Yahoo a defeat, a federal appellate court ruled that American Airlines' trademark infringement lawsuit should remain in the airline's hometown of Fort Worth, … Read the whole story
- COMMENTARY
When MTV's "The Real World" first aired in 1992, it was by and large considered a provocative experiment. Viacom visionaries believed Read the whole story
Brash.com, Glam Media's vertical content network for men, today is expected to announce a partnership with sports blogging network SB Nation. As an official … Read the whole story
PubMatic, which helps publishers optimize inventory sold through ad networks, is introducing a new platform geared to large publishers. The Palo Alto, Calif.-based company … Read the whole story
Mobile ad network Quattro Wireless has closed $10 million in third-round funding led by Highland Capital Partners and Globespan Capital Partners. The financing brings … Read the whole story
Headbangers have a new reason to go online. AOL Music has launched a new site, NoiseCreep, dedicated exclusively to heavy metal and hard rock … Read the whole story
Marketing budgets may have declined overall--but search budgets this year have increased about 6% compared with the first quarter in the prior year, according … Read the whole story
Attempting to attract a generation of kids growing up on Twitter and text messages, The Topps Co. has introduced a series of baseball trading … Read the whole story
Earlier this year, U.S. District Judge Nancy Gertner in Boston made the groundbreaking decision to authorize the Webcast of a file-sharing trial. But unknown … Read the whole story
In an increasingly personalized media landscape, the surest way for brands to engage consumers is through cause marketing, according to new analysis from IPG … Read the whole story
