AOL on Thursday appointed Google executive Jeff Levick as its president of global advertising and strategy. In this new and expanded role, Levick will … Read the whole story
Marketers looking to boost consumer awareness for products and services, as well as create a negative impact on the competition's brands might want to … Read the whole story
Fart apps no longer have a monopoly on bathroom humor on the iPhone. Hachette Book Group USA has launched the "Urinal Test" iPhone app … Read the whole story
Warner Music's well-publicized licensing dispute with YouTube has resulted in numerous clips being removed from the site, at least temporarily. Now, Stanford Law professor … Read the whole story
The IAB Thursday announced the inaugural meeting of a new advisory group to recommend changes to standard interactive ad formats. For the first time, … Read the whole story
Based on its performance thus far, local online advertising will grow a mere 6% this year, according to a new report from research and … Read the whole story
Despite promises that behavioral targeting allows marketers to hit the mark, few have seen the return on investments they should from campaigns, according to … Read the whole story
Count Disney in. The Walt Disney Co. is joining NBC Universal, News Corp. and Providence Equity Partners as a joint venture partner and equity … Read the whole story
Isobar North America announced Thursday that it has created a new social media practice, headed by Isobar VP of Social Media Gary Stein. The … Read the whole story
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As we speak, there are millions of mobile subscribers potentially looking for local businesses on smartphones with uniquely formatted search applications. These users primarily … Read the whole story
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Following reports that Facebook users risk having a lower GPA comes news that using the social-networking site could have another Read the whole story
