by Laurie Sullivan
With the goal of moving the industry toward more engaging ads, Google will begin testing "skippable" pre-roll ads in videos on YouTube Wednesday that … Read the whole story
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by Gavin O'Malley
Heading into another cutthroat holiday shopping season, etailers need all the help they can get. And comScore is reporting that PayPal promotions launched in … Read the whole story
by Mark Walsh
Is "Fred" dead? In the latest ranking of the most popular Web shows, hyper-obnoxious YouTube sensation "Fred" has been knocked from its perch atop … Read the whole story
by Wendy Davis
A federal appeals court has rejected an attempt by bedding retailer 1800Mattress.com to trademark the term Mattress.com. The U.S. Court of Appeals for the … Read the whole story
by Gavin O'Malley
Ahead of broader layoffs at AOL, the soon-to-be-independent company issued pink slips to 100 staffers on Tuesday, Online Media Daily has confirmed. The layoffs, … Read the whole story
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by Wendy Davis
Privacy advocates are renewing calls for the Federal Trade Commission to impose limits on online data collection and ad targeting. "We need strong baseline … Read the whole story
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by Joe Mandese
A new online platform dynamically combining elements of the Internet, TV, social networking, commerce, and just about any kind of "level two" experience you … Read the whole story
by Laurie Sullivan
Spending virtual currency in social network games has become a habit for some women and a possible lead-generation tool for advertisers, according to a … Read the whole story