Two of Facebook's top ad executives make the case for brands to expand their marketing activities on the social network via the new Timeline … Read the whole story

Revising its estimates upward for 2011 and onward, eMarketer projects that mobile ad spend for 2011 will total $1.23 billion. The figure reflects all … Read the whole story

Advertisers invested 7% more in search advertising during Q3 2011, compared with 6% in the year-ago quarter, according to a report released Wednesday. Overall, … Read the whole story

Teaching search marketers the nuances of paid and earned media has become a focus for platform providers looking to expand offerings. Clickable debuted tools … Read the whole story

As illustrated by heaps of sweepstakes and sad pleas to "Like us!" on Facebook, social marketing clearly still suffers from a lack of expertise. … Read the whole story

The Coca-Cola Company has been focused on reinventing the marketing of its iconic brand by embracing digital tools from social media to new mobile … Read the whole story

A federal appellate court has revived a lawsuit against Miva by investors who say they were misled by the company's statements regarding click fraud. Read the whole story