Most mobile ad networks to date have been formed to help marketers that are reaching a wide swath of mobile users encompassing different demographics, … Read the whole story
In 2012, national mass media will continue to gain share, due to strength in national online display, online video, mobile and national cable network … Read the whole story
Only 28% of mobile users who have used QR codes more than once say they "usually" get something in return that made the effort … Read the whole story
Apple iOS remains the dominant force overall in digital activity. The latest report on connectivity via devices from comScore shows iOS with a 43.1% … Read the whole story
Jim Spanfeller is putting his money where his mouth is when it comes to online advertising. TheDailyMeal, the foodie site launched earlier this year … Read the whole story
Despite promising that they won't reveal users' personal data, some of the most highly trafficked Web sites transmit usernames, email addresses, addresses, and even … Read the whole story
Ad clicks cannot provide the correct data to optimize content on Web site pages. [x+1] on Wednesday will release Media Aware Home Pages. The … Read the whole story
As companies from Google to Visa and MasterCard to PayPal battle for control of the "mobile wallet," it's worth remembering that the competing mobile … Read the whole story
The National Hockey League (NHL) created a heat map that monitors discussions of all the league's teams in an effort to follow the buzz … Read the whole story
