Despite a recent ad turnaround, an activist investor demanded on Wednesday that AOL take "immediate action" to curb shareholder losses. Starboard Value -- which … Read the whole story
Wednesday's surprise patent litigation settlement between online audience measurement giants comScore and Nielsen is expected to accelerate innovation, creativity, improvements, and possibly even better … Read the whole story
The spread of smartphones and expansion of mobile media will help the global mobile ad market grow more than six-fold from $3.4 billion in … Read the whole story
- COMMENTARY
The challenge for marketers will be to sort through the complexity of different types of social media data to generate the necessary consumer insights. Read the whole story
Looking to support search engine marketing services through data and tracking, Acquisio said Wednesday it acquired ClickEquations for an undisclosed sum from Channel Intelligence, … Read the whole story
StyleCaster Media Group has partnered with MediaMath to create a DSP that gives advertisers access to multiplatform ad inventory from big fashion publishers, including … Read the whole story
The Federal Trade Commission doesn't plan to bring charges against Hyundai for a promotion that involved providing bloggers with gift certificates in exchange for … Read the whole story
Research this holiday season suggests more shoppers than ever are relying on their mobile devices for researching and making purchases. So just how widely … Read the whole story
Among social media users, a slight majority -- 50.7% -- now report using related services to communicate with corporations, the study of some 500 … Read the whole story
A month after its release, and in the face of early criticism of Amazon's first entry into the tablet market, the e-retailer released a … Read the whole story
