COMMENTARY
by James Macdonald
With all its amazing "hoopla" and extravagance, the Super Bowl is a great example of how informed marketers are grabbing the eyeballs that TV … Read the whole story
by Mark Walsh
In August, VivaKi's Nerve Center launched a new "lane" focused on tablets as part of its Pool initiative to develop new digital ad formats. … Read the whole story
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by Steve McClellan
Interest in Facebook's pending IPO is huge -- and for good reason: New research from GlobalWebIndex shows that nearly 60% of the world's Internet … Read the whole story
by Wendy Davis
Privacy regulators in the EU have asked Google to delay its plan to begin compiling more detailed profiles of its users. "Given the wide … Read the whole story
by Gavin O'Malley
Continuing to position itself as more than an ad network, Undertone just signed exclusive agreements with 12 publishers, including American Media, AccuWeather, Bonnier Corporation, … Read the whole story
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by Laurie Sullivan
Clearspring ran sentiment analysis from its AddThis sharing platform showing the team that fans in each U.S. state favor, based on overall clicks, searches … Read the whole story
by Joe Mandese
Studio One Networks, a pioneer in the online syndication business, has subtly repositioned itself into a supplier of "content marketing" to advertisers and agencies, … Read the whole story
by Erik Sass
72% of tablet owners who read digital magazines on their devices in the last 30 days said they would prefer all digital magazines to … Read the whole story
by Mark Walsh
Affirming the attraction of these services, a new PwC study finds 90% of survey participants are "somewhat" to "very interested" in the idea of … Read the whole story
by Joe Mandese
Spunky print and digital news magazine Newsmax quietly launched a complete redesign of its eponymous website Newsmax.com. The overhaul, which was "a year in … Read the whole story