Contrary to its namesake, Interpublic's Momentum unit is asking its clients to put the brakes on some of their digital media acceleration. Armed with … Read the whole story

Convertro believes it solved the problem that will eventually enable social media marketing to become a viable strategy. Code embedded in the referrals allows … Read the whole story

U.S. spending on mobile Internet advertising will top all other countries in the world for the first time this year, per eMarketer. Until this … Read the whole story

A new study by the Interactive Advertising Bureau indicates that Latinos have higher-than-average representation in areas like e-commerce and digital media and social media … Read the whole story

Facebook has announced that apps built with Open Graph will automatically share only built-in actions: "Like," "Follow," "Listen," "Read" or "Watch" (a video, movie, … Read the whole story

The Wall Street Journal Digital Network announced that it has launched a branded, private ad exchange called WSJ Audex. The invitation-only exchange allows advertisers … Read the whole story

The scripted programs attracting the most social media buzz are dominated by returning series that already have a loyal fan base. Among users of … Read the whole story

While TV and radio deliver mass reach among active car shoppers, it is digital media that leads the way relative to total adults 18-64. Read the whole story