by Laurie Sullivan
The ad format powering Google Shopping results, Product Listing Ads, grew at a rate of 262% in Q3 2012. These ads lead consumers from … Read the whole story
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by Gavin O'Malley
While some Web publishers have been squeezed by tighter ad budgets and a slow economy, new figures show that the online ad market is … Read the whole story
by Mark Walsh
A new report from Borrell Associates concludes that the Internet has become more of an advertising utility than an ad medium, given the demand … Read the whole story
by Laurie Sullivan
A flurry of paid-search reports surfaced Thursday as if trumpeting the unwrapping of Q3 2012 financial reports and signaling the entrance into the holiday … Read the whole story
by Wendy Davis
In a blow to the Authors Guild, a federal judge dismissed the group's copyright infringement lawsuit against five universities that worked with Google to … Read the whole story
by Steve McClellan
Mindshare is reorganizing and rapidly expanding its communications planning practice (CPP) as more clients sign on for the service. But in 2012 the number … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Saying "Before, we could only target based on relatively real-time data, [going back] a few weeks. Now it's years," an ad tech company indicated … Read the whole story
COMMENTARY
by David Helmreich
Online advertising teams can use a wealth of offline customer insights derived from real sales data to better target online audiences and produce more … Read the whole story
COMMENTARY
by John Capone
For a company that had just rolled out what was touted as a dramatic new plan, there seems to be a dearth of activity … Read the whole story
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by Joe Mandese
In a major raid of rival Omnicom Media Group, WPP's GroupM has named Johan Boserup global CEO of GroupM Trading. Read the whole story