by Steve McClellan
While 16% of the U.S. population is currently Latino, only 1% of U.S. marketing dollars are targeted toward reaching that population. Lance Rios, founder … Read the whole story
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by Gavin O'Malley
Providence Equity Partners has finally sold its 10% stake in the joint video venture. Originally purchased in 2007 for $100 million, Providence Equity has … Read the whole story
by Wendy Davis
A new government report suggests that mobile companies fail to adequately explain how they collect and use information about consumers' locations. Read the whole story
by Mark Walsh
The Apple Maps flap has not dampened demand for the iPhone 5, according to a new survey. Apple reported sales of more than 5 … Read the whole story
by Laurie Sullivan
Russia's ad online industry continues to follow U.S. search engine marketing emerging trends in the local and social arenas. Brands moving into the Russian … Read the whole story
by Mark Walsh
With tablet adoption growing rapidly, mobile ad network Mojiva announced it is launching what it calls the first tablet-focused ad network. Dubbed Mojiva Tab, … Read the whole story
by Steve Smith
As mobile ad spend increases, so does scrutiny by a wider range of financial and marketing analysts. A key concern for brands remains whether … Read the whole story
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by Wayne Friedman
Social media-related TV businesses will grow at a double-digit percent basis in the next five years. One estimate from MarketsandMarkets says the entire business … Read the whole story
by Wayne Friedman
The biggest social media interactions on Thursday night were dominated by the Vice Presidential debate -- over 8 million. CNN tallied the most with … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
This article is not about the frontiers of media and marketing. It happens to be about a new book, published this week, titled "Bedfellows." … Read the whole story
COMMENTARY
by Kevin O’Connor
For advertisers, having access to highly considered purchase data is only one piece of the puzzle. Such data is much more effective if it's … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
It's no secret that football and technology go together like ranch dressing and wings. But nothing has caught on as quickly as the humble … Read the whole story