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by Laurie Sullivan
Marketers have learned to integrate intent signals from search engine marketing into retargeting for display ads. Now the online ad industry moves that concept … Read the whole story
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by Joe Mandese
Digital out-of-home media are taking a page out of digital online media's playbook, including the development of a so-called "real-time bidding" or programmatic marketplace … Read the whole story
by Mark Walsh
Chad Gallagher is director of mobile for Advertising.com, AOL's third-party display ad network, says better click-through rates will encourage marketers to invest more in … Read the whole story
by Gavin O'Malley
DailyCandy has named Alison Moore executive vice president and general manager, charged with improving user engagement for the publisher and its brand partners cross-platform. Read the whole story
by Wendy Davis
The Direct Marketing Association has launched a new lobbying and education campaign aimed at touting the potential benefits of online tracking. Read the whole story
by Mark Walsh
Foursquare on Monday rolled out a redesigned Web site that encourages users to seek out local recommendations through a new, prominently featured search box. … Read the whole story
by Erik Sass
Morgan Guenther, CEO of Next Issue Media, the company created by a consortium of the five biggest publishers -- including Time Inc., Hearst Corp., … Read the whole story
COMMENTARY
by Joseph Jaffe
My problem with Apple is their detached closedness, secretive opacity and perceived arrogance associated with how they go to market. Read the whole story
COMMENTARY
by Gail Belsky
Online video may still be a sliver of the $40 billion ad pie, but if projections hold true, it may be eating the other … Read the whole story
COMMENTARY
by Carrie Cummings
My contentious relationship with social media is made worse when I'm reminded that it's only in its infancy. Adam Kmiec, director, global digital marketing … Read the whole story