by Joe Mandese
In a surprising twist for the advertising industry, the hottest new model being developed by digital ad platforms is flipping the historic model between … Read the whole story
by Gavin O'Malley
Overtaking Google and Apple, Facebook's overall brand value bested any other in the third quarter of the year, according to new data from General … Read the whole story
by Laurie Sullivan
Microsoft began rolling out access to Internet Explorer (IE) on the Xbox 360 entertainment systems Tuesday, giving brands a new channel to market goods … Read the whole story
by Mark Walsh
Shopkick on Wednesday unveiled a new version of its popular shopping app designed to assist users at home as much as in-store. To that … Read the whole story
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by Steve McClellan
At the Digital Place-Based Advertising Association conference attendees, Alan Schulman, chief creative officer, SapientNitro, said the industry needs to figure out where it best … Read the whole story
by Mark Walsh
OpenTable announced a free new service allowing restaurants it works with to create sites tailored to mobile devices. Reservations booked on smartphones and tablets … Read the whole story
by Wendy Davis
Siding with Google, a lawmaker is warning the Federal Trade Commission that an antitrust lawsuit against the search giant would be "a woefully misguided … Read the whole story
by Erik Sass
Traditionally text-focused publishers are increasingly embracing images as anchors for targeted advertising, notes Luminate, a platform that allows publishers to link ads and ecommerce … Read the whole story
by Wendy Davis
Mobile app developers are asking a federal judge to dismiss a lawsuit accusing them of violating users' privacy by stealthily uploading their address books. Read the whole story
COMMENTARY
by Corey Guilbault
A basic tenet of marketing is to know your consumer well. Yet we human beings are innately wired to fail at this. We are … Read the whole story
COMMENTARY
by Spencer Richardson
Reducing audience acquisition costs, while simultaneously increasing the returns they generate remains an elusive balancing act. There appear to be three main market principles … Read the whole story