The Wall Street equity gods giveth and they taketh away. This morning, they did both, boosting the outlook -- and rating -- for one … Read the whole story
Supporting the rise of mobile marketing and the decline of browser cookies, Yahoo Japan inked a deal with AdTruth to tap an alternative type … Read the whole story
Channel Intelligence, an ICG Group subsidiary and provider of technology to ecommerce-enabled companies, said Google intends to acquire the company for $125 million in … Read the whole story
Yelp reported its fourth-quarter revenue climbed 65% on local advertising growth buoyed by increased mobile usage. The company this year would continue to broaden … Read the whole story
As part of a larger effort to build its digital bona fides, Shout! Factory has named ex-Conde Nast exec Jeffrey Thompson to lead its … Read the whole story
Google has made changes to the way marketers create, bid and target paid-search desktop and mobile ads. On Wednesday, the company released Enhanced Campaigns, … Read the whole story
In recent months, the Federal Trade Commission as well as the California Attorney General have issued recommendations for mobile privacy. Now, the self-regulatory group … Read the whole story
Social media software provider LiveFyre on Wednesday announced closing $15 million in new funding in a third round financing led by U.S. Venture Partners. Read the whole story
While there have been some innovative mobile-only ad plays in the last half-decade, the time has come for brands to look beyond mobile to … Read the whole story
Streaming video has gained significant attention in recent times as the market continues to grow. Read the whole story