Online radio service Pandora confirmed Tuesday that it will integrate its audience data into the Strata and Mediaocean media-buying platforms. The move will allow … Read the whole story
Facebook is once again accepting applications for its Preferred Marketing Developer (PMD) Program after temporarily closing the ad program to new candidates last month … Read the whole story
Mobile will generate one-quarter of retail sales by 2014, and the apps from which consumers make purchases will generate multi-terabytes of real-time data. But … Read the whole story
How accurately does Twitter reflect the national zeitgeist? When it comes to political events and policy decisions, Twitter and opinion polls paint two very … Read the whole story
Google and other tech companies are slamming a proposed Georgia law that would restrict municipalities from building their own broadband networks. The Georgia measure, … Read the whole story
Android, iOS and Samsung will continue to dominate the smartphone market in 2013, while tablet use will continue to climb. However, BlackBerry isn't expected … Read the whole story
When Yahoo CEO Marissa Mayer in September offered employees the smartphone of their choice, BlackBerry wasn't among the options. Now, Yahoo is dissing the … Read the whole story
Media General has launched a new marketing and advertising service called Advanced Digital Solutions, the media company announced Monday, allowing advertising clients to target … Read the whole story
Advertisers need to ensure that their editorial, sales and legal teams work together to determine how best to publish native advertising so that it … Read the whole story
As marketers, we know that it's easier to keep a customer than recruit a new one, but it is astonishing how little time and … Read the whole story