In what is likely the most accurate accounting ever of the U.S. media-buying marketplace, a new, more realistic and somewhat surprising picture of ad … Read the whole story

Facebook's heavy-footed entrance into the advertising space after agreeing to acquire Atlas from Microsoft has caused confusion about its intentions and future in ad … Read the whole story

Two pay-per-click marketers have asked a federal appellate court to allow them to proceed with a class-action lawsuit against the social networking service. The … Read the whole story

Independent app developers have a harder time breaking through because of the proliferation of device types that require deep pockets to support widely. This … Read the whole story

Facebook is continuing to add small- and medium-sized businesses at a strong clip this year. The social network now has a total of 15 … Read the whole story

Looking to finally broaden the way advertisers get TV viewer guarantees, three Disney-ABC networks have adopted a new system. It uses Nielsen's Online Campaign … Read the whole story