Keeping the promise it made last year, AOL on Tuesday plans to debut a supply-side platform for publishers. Marketplace by Adtech, so-called, is the … Read the whole story
WPP agency Banner Corp., a specialist in technology marketing and part of Y&R Brands, is being merged into sibling media agency MediaCom. There it … Read the whole story
App advertising and analytics firm Flurry has launched its own real-time bidding exchange to expand monetization options for publishers in its network. Built into … Read the whole story
RMG Networks, the digital out-of-home media company backed by Kleiner Perkins Caufield & Byers and National Cinemedia, completed its reverse merger Monday. It went … Read the whole story
OpenCo is opening up. The initiative, with a week of open houses traversing the start-ups -- and start-up neighborhoods -- in San Francisco last … Read the whole story
Good or bad, customer service has always been closely tied to the fortunes of consumer-facing brands. But as new research shows, the ubiquity of … Read the whole story
Despite pressure from ad industry groups, Mozilla is moving forward with its controversial plan to block third-party cookies by default in Firefox 22. The … Read the whole story
TV multitasking -- already a dominant activity -- is still growing. Tablets are a major reason. A majority of those polled -- 77% -- … Read the whole story
- COMMENTARY
It's up to publishers and marketers turn the $20 billion potential of mobile into the $20 billion mobile marketplace. Read the whole story
