Despite aggressive monetization efforts, Pinterest has decided to take another $200 million in capital at a valuation of $5 billion. Pinterest will continue to … Read the whole story
Broadcast television continues to miss a massive opportunity when it comes to finding its audience online through search data. While media agencies need to … Read the whole story
The latest report from the Efficient Frontier Foundation, (EFF) Who Has Your Back?, details just how far companies will go when it comes to … Read the whole story
Total radio advertising revenues remained flat in the first quarter compared with the same period last year, at $3.8 billion, according to the latest … Read the whole story
Marketers will spend more on search marketing although it is becoming increasingly challenging to measure campaign returns. To ease the pain, many will make … Read the whole story
Although more than a third of consumers (35%) are concerned about losing coverage if they switch, 15% say they don't believe there's any difference … Read the whole story
Even as the iPhone becomes a ubiquitous device, Apple continues to brand itself as a luxury product. The latest Bentley video project was produced … Read the whole story
Quality inventory is the holy grail for marketers using real-time bidding (RTB), and a new report from TapSense shows just how much they are … Read the whole story
- COMMENTARY
Digital over-the-top distributors of TV channels and content may be able to please even more consumers by catering to their a la carte desires. … Read the whole story
- COMMENTARY
This week, I read a column about Ad Block being the new DVR. I read one about digital ad fraud, ad-supported piracy, and non-viewability. … Read the whole story
COMMENTARYWhat real-time bidding (RTB) was to online display advertising in 2013, programmatic will be to television advertising in 2018. How's that? EMarketer projected that … Read the whole story
