Omnicom Media Group has entered into an upfront agreement with National CineMedia to bring Omnicom client brands to movie patrons across NCM's network. The … Read the whole story

What if searchers could tell fact from fiction on the Internet? A team of computer scientists at Google has proposed a way to rank … Read the whole story

The Federal Trade Commission says in new court papers that it is entitled to continue pursuing a lawsuit against AT&T, despite the new net … Read the whole story

Video and broader digital distribution are great ways to engage new audiences. On a mission to do just that, Twitter this week is rolling … Read the whole story

As Nielsen begins implementing some of the biggest changes to its TV ratings methods since the introduction of the people meter, the world's biggest … Read the whole story

The performance of mobile banner advertisements doubled in Q4, with higher unit engagement rates, video play rates and video completion rates, per a recent … Read the whole story

StackAdapt, a demand-side platform (DSP) for native advertising, on Tuesday announced a partnership with AdsNative, a supply-side platform (SSP) for native. "Programmatic native advertising … Read the whole story

Chris Thomas has been named CEO The Americas, with responsibility for 21 BBDO agencies in the U.S., Canada and Latin America. Thomas is filling … Read the whole story

PointRoll, a Gannett company, has released its 2014 benchmarks report. Over 100 billion ad impressions -- which were both programmatically and traditionally traded -- … Read the whole story