Content publishers not only make up my current base of clients but are also where I "came from" in this business. So it breaks my heart to say this, but this game is just about over -- and content publishers have only themselves to blame for losing it. The simple reason why they have lost this battle may surprise you.

Content marketing is all the rage these days. Why not? Until further notice, Google is directing the greatest number of eyeballs every day, in every way. Why not build some content that will attract those eyeballs at just the right time?