• What's The Upside News About PewDiePie?
    Marketers can learn a lot from bad examples about how to make good and worthwhile deals with influencers.
  • What's Next? YouTube TV Is Latest Streamer
    YouTube just announced it will launch its own streaming service, featuring ABC, CBS, Fox, NBC and 30 major cable networks, but none from Viacom -- like MTV or Comedy Central, and apparently nothing from Time Warner, which means no CNN. YouTube's bundle will cost consumers $35 a month and will feature what seems to be superior DVR capacity, compared to competitors.  It will be called YouTube TV. It joins a crowded pool of streaming services: SlingTV, PlayStation Vue and DirecTV Now. And still to come is Hulu's streaming video entry. Each service seems to have its pluses and negatives, …
  • comScore Offers Mobile Metrics For YouTube
    The measurement company says the new effort comes from the growth of YouTube on mobile -- now 70% of its total YouTube viewing. Of the top 50 YouTube channels, each extended its desktop audience (reach) by 218% after including consumption on smartphones and tablets.
  • Display Ad Sales Techniques Don't Transfer To Video
    In fact, they're quite different animals, as display sales executives learn when they try to replicate their success in the video arena.
  • YouTube, Maker Pull Away From PewDiePie, Cite Anti-Semitic Content
    The vlogger's recent videos that contain vile anti-Semitic content cross a line that may put the future of YouTube's most popular personality in doubt. YouTube and Maker Studio's parent Walt Disney Co. today both distanced themselves from the host and his projects.
  • YouTube's Super Chat Lets Creators Monetize Live Streams
    The messages are highlighted in bright colors and stay pinned to the top of the chat window for up to five hours, allowing fans to gain the attention of the content creators.
  • 7 Steps To Video Adoption
    It's not enough to just provide your employees with video tools. You need a few more steps to get them engaged. But all it takes is a little more effort, and you'll be experiencing those same great video benefits.
  • Obama In New 360-Degree White House Tour Out Now
    "The People's House" 360-degree video is just 8-minutes long but a longer version, using more intricate VR, is due later this year.
  • StreamRail Reports Uptick In VPAID Use
    Video ad server StreamRail says it experienced a five-fold increase mobile adoption the VPAID specified ad format in 2016 , at the expense of the VAST format that pre-dated it.
  • IAB Wants Full Transition To HTML5 By July
    The IAB Technology Laboratory today released “Transitioning Video Ads from Flash to HTML5/JS,” which it touts as practical guidance for migrating digital video advertisements to HTML5 and JavaScript. But the document cautions that “this transition will not be simple as it is ridden with technical as well as operational/logistical challenges.” The IAB suggests that users should go slowly. “Considering the complexity of the transition, publishers and agencies should take steps immediately to move away from Flash and plan the transition over the course of the next six months. The goal is the complete elimination of …
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