Out to Launch
Wednesday, December 11, 2013
Christmas-flavored PEEPS really exist. NBA welcomes the return of Kobe Bryant. Let's launch!
  • oreoOreo launched a Christmas-themed video as part of its “Wonderfilled” campaign that celebrates Oreo cookie balls, something this food lover never knew existed. The balls consist of crushed Oreos, cream cheese and chocolate, so it’s safe to say that I’ll be making my own soon. The video debuted on YouTube and Oreo’s Facebook page and features up-and-coming rapper Jinx singing about what he’s giving pals for Christmas: Oreo cookie balls. It’s catchy but easily forgettable. Watch it here. I’m more intrigued by The Twelve Days of Cookie Balls recipes that Oreo is posting daily on its Facebook page. The Martin Agency created the video.

  • peepsThere’s an extra pep in Santa’s step this Christmas, so I’m wondering if he’s been eating too many Christmas PEEPS? The brand, known for selling roughly 1.5 billion fluffy Easter marshmallows a year, has branched out with a series of Christmas-themed PEEPS that sound delicious. Flavors include candy-cane and sugar-cookie chicks dipped in chocolate, chocolate-covered mint trees, gingerbread-flavored men, chocolate mousse reindeer, and marshmallow trees and snowmen. Supporting these products is a TV spot called “Santa Hop.” In it, a home is shaken and stirred by loud thumping noises. Children almost awaken and ornaments are about to fall from a Christmas tree. The culprit is none other than Santa Claus, who hops inside the house and fills stockings with PEEPS candy. When finished, he sits down and says, “I don’t know how that Easter bunny does it.” Watch it here, created by The Terri & Sandy Solution.

  • robfordcoalRob Ford, mayor of Toronto, has been naughty this year and Toronto-based creative agency, Bob’s Your Uncle, is serving as the bearer of coal. The coal, and lots of it, will be delivered to Ford at Toronto City Hall on December 20. Visitors to RobFordCoal.com can add their own piece of coal to the pile, which, as of writing this, has passed the 278,000 mark. For every piece of coal added, Bob's Your Uncle will donate $1* to help children in need have a Merry Christmas. The site has been live for less than a day and uber popular, for I think it’s well surpassed the agency’s donation limit. “ They may not be the rocks Rob was hoping for but he definitely deserves each and every one - and that's no lie,” read an email promoting the site.

  • grammysThe first TV spot promoting the 56th Annual GRAMMY Awards has launched, and it will make you scream -- or roar. "Music Unleashes Us" shows the powerful, uncontrollable relationship between music and fans. Sometimes music makes you happy; other times, it can make you cry. When you’re listening to Katy Perry at the gym, you sing out loud, regardless of who might be staring at you. That’s the case for one guy running on a treadmill at his local Planet Fitness. He’s running, singing “Roar” by Katy Perry and exuding emotion and copious amounts of sweat. I can totally relate. I downloaded “Roar” for the same reason, to motivate myself when running.  See it here, created by TBWA\Chiat\Day Los Angeles. The GRAMMYs will air Sunday, Jan. 26.

  • chefboyardeeChef Boyardee and Gillette, two very different brands, partnered to raise awareness about Movember. “Shave the Chef” features Chef Hector Boyardee in a Vine video growing his moustache out for the monthlong event to raise awareness of men’s health issues.  Boyardee begins the month clean-shaven for the first time in decades. By the end of the month, his long moustache is trimmed with a Gillette ProGlide Styler razor, restoring the beloved icon back to his original look. Content is housed on Chef Boyardee's Facebook page and Gillette's Twitter account, which read: “In Movember @ChefDontJudge grew his Mo out extra long. The Fusion ProGlide Styler helped #ShaveTheChef back... https://vine.co/v/hP3U63vh29WIgnite, Ketchum (Gillette’s PR agency) and Edelman (Chef Boyardee’s PR/social agency) created the campaign.

  • VWVolkswagen launched a pair of ads featuring Johnny Conquest, a man whose mission is showing people that they deserve a better car. He does this in one ad by infiltrating the lives of unsuspecting office workers and plying them with lunch. Johnny drives them in his VW Passat, spouting the advantages of the car’s German engineering. When one of the passengers asks if he works for Volkswagen, Johnny says, “No, I work for the company that we all work for… the place we just left.” See it here. Johnny Conquest carries groceries to a couple’s car in “Organic.” Does he work for the store? No. Does he put the couple’s groceries in a Volkswagen, even though it’s not their car? Yes. Watch it here. No matter what outfit Johnny wears, he always has a VW logo affixed to him. Deutsch LA created the ads, directed by David Shane.

  • kobeThe NBA launched a TV spot this week to mark the return of Kobe Bryant of The Los Angeles Lakers after an eight-month absence with a torn Achilles tendon.  “Welcome Back” tells the story of Bryant’s career, via Bryant’s trademark rituals and mannerisms before taking a shot. Watching this montage made me realize just how long Bryant has been playing basketball. It’s been a while. Watch it here, created by Goodby Silverstein & Partners

     

  • ABC appRandom App of the week: ABC News Digital redesigned its ABC News App for iPhone and Android devices. The free app, available in Google Play and the App Store, delivers up-to-the-minute news coverage and live streaming video, plus interviews and reports from ABC News anchors and correspondents. Personalized push alerts allow users to create their own customized news experience and receive news that interests them. The updated app is built around three areas of interest: “Top Stories,” “Best Reads” and “Daily Rewind.” With “Top Stories,” users can read breaking news and view full-screen photo slideshows. “Best Reads” curates the most popular news stories of the day.  “Daily Rewind” is video-centric and highlights the more lighthearted stories and videos of the day.