Deep Focus promoted MICHAEL J. MIRAFLOR, JOHN SIMPSON and ANNA PIZARRO to media supervisors, NATALIE PAPPACODA to senior media planner, and KATE JALKUT to associate media planner.

Draftfcb launched AREA 23, a full-service healthcare communications agency. MIKE GUARINO and STEPHEN BATEMAN of Draftfcb will head the agency, in addition to new hire MELISSA CAHILL. MATT LANE, evp, group management director, and KERRY DWYER, svp, management director, are joining AREA 23 from within Draftfcb Healthcare.

Guideposts hired PHILIP CHARLES-PIERRE as vice president of digital media.

MRM Worldwide hired MICHAEL L. MILLER as director of business development for North America. He was most recently a senior partner in new business at G2 Worldwide. Miller replaces ANDERS EKMAN, who left the agency in December.

Wizzard Media named SKIP FREDRICKS as senior vice president of content programming, responsible for the development, acquisition and packaging of content, and securing sponsorship deals for worldwide distribution.

RPA promoted DAVID SMITH, previously svp, creative director, to evp, executive creative director.