Tuesday, January 6, 2004
NOAH LEVINE has joined Draft New York as vice president, account director on the agency's Bank of America business. Most recently, Levine worked at JPMorgan Chase where he was a vice president in the Small Business Financial Services group. Prior to that, Levine was at Citigroup Credit Cards where he ran acquisition, activation, and retention programs for its Ford and Driver's Edge cards.
The Yellow Pages Integrated Media Association, the trade group for the off and online Yellow Pages industries, has added ad veteran DEBORAH JACKSON STYMEST as its vice president of marketing and business development. Stymest, formerly director of advertising for AT&T Wireless Services, has been charged with expanding the YPIMA's national ad base. At AT&T Wireless, she was responsible for programs that dramatically increased the subscriber base, created the company's first national brand positioning and creative strategy, and managed a $400 million advertising budget.
H. ROBERT WIENTZEN, president & CEO of the Direct Marketing Association since 1996, announced plans to retire on July 1, 2004. An executive search committee composed of current and former DMA Board members has been formed to select Wientzen's successor. A marketing veteran with over 30 years of experience, Wientzen was appointed president & chief executive officer of The DMA in September 1996. In that capacity, he oversees all facets of the Association's work. Prior to his appointment, he was a 20-year DMA member, serving six of those years as a member of The DMA Board.
UNreal Marketing Solutions has hired JARRETT EMBRY as account manager. Before joining UNreal Marketing, Embry was a senior account executive, online marketing at GSI Commerce, Inc. He managed the online marketing for companies such as Kmart, Sports Authority, and Linens N Things.
Arbitron Inc. has named IAN SAMUEL as client service representative for Arbitron Advertiser/Agency Services. Samuel is responsible for selling Arbitron services and providing client support to Arbitron Advertiser/Agency's clients in markets ranked above 150. Samuel has been with Arbitron for more than two years as a client service representative for radio stations in the Midwest where he provided training and service to clients for Arbitron ratings as well as Scarborough data.
The Sloan Group, part of the Interpublic Group of Companies, has named JENNIFER FRIEDBERG as general manager. Friedberg will help oversee operations, business development, client service, account management, strategic planning, production, database marketing, and media. Most recently she served as senior vice president of business development and marketing at IconNicholson, the New York Office of IconMedialab.
Zünch Communications has hired ERIC CLARK, formerly of Range Online Media, as vice president, media/search engine marketing. While at Range, Clark worked on Travelocity, Pier 1, CompUSA, Wyndam Hotels, CompUSA, and RadioShack accounts.
FindWhat.com has promoted DAVID C. RAE to chief strategy officer. Rae joined FindWhat.com as vice president of operations in January of 2002, and in April of 2002, was promoted to executive vice president. Prior to joining FindWhat.com, Rae founded Attitude Network, owner of computer games sites on the Internet, and also founded Hotel Discounts, one of the Internet's largest sources of discount accommodations.
JUSTIN HERZ has been appointed vice president, client services for Warner Bros. Online. Herz most recently served as CEO of Tonos Entertainment, where he was responsible for branding, programming, business development, and research at the company.
The TV Guide Television Group has made two appointments to the network advertising sales group. JULIE BRUZZONE, formerly vice president of marketing and artist development for RCA Records, was named vice president of marketing for the network advertising sales division. MARK MINTZ, previously director of advertising sales for the Game Show Network, was appointed director, network advertising sales for the Western Region. Bruzzone's responsibilities include managing the execution of all media and presentation materials, event marketing, and the development of marketing strategies and partnerships for advertisers. Mintz will be responsible for national ad sales efforts on behalf of TV Guide Channel and TV Guide Interactive for West Coast-based advertising clients.
BERNADETTE "BERNIE" COGNAC has joined SRDS as director of client services. Cognac was previously vice president, agency group, for CMR. Prior to CMR, Cognac held positions at Jupiter Media Metrix, IMS, and Scarborough Research.
Sales promotion agency Einson Freeman, Inc. has hired SAMANTHA TRESTON as senior account executive. Treston will work on Colgate and Kozy Shack, two new agency accounts. Prior to joining Einson Freeman, Treston was an account executive with DVC Group Worldwide.
Meredith Corporation has promoted SARI KREITER to Midwest Manager of MORE Magazine. Kreiter, who previously served as MORE’s Chicago Manager, held the position of Midwest Manager at Mademoiselle before joining Meredith. Prior to that, she was Midwest Manager at Entrepreneur magazine.
Kanoodle.com, a provider of sponsored search listings, has hired three executives to start Kanoodle.com's Content Division. LANCE PODELL joins as president; DOUG PERLSON as senior vice president, partner development and operations; and MARK JOSEPHSON as senior vice president, marketing and business development. Prior to joining Kanoodle.com, Podell and Perlson were general manager and senior vice president partner development and operations respectively for Sprinks, an About, Inc. company. Josephson was executive vice president of marketing and business development for About, Inc.
Paul Schultz Advertising has named HOLLY GRANGER account supervisor for Dairy Queen, and Do it Best Corp. accounts. Granger has been with the agency for seven years and was previously account executive for clients including Dairy Queen, FKI Security, Radio Shack, and Fruit of the Loom Activewear.
New Line Television has named JON KROLL senior vice president. Kroll joins New Line after completing his third season as a showrunner on CBS's "Big Brother," and was most recently executive producer of "Big Brother 4."
Commercial and film production company Global Mechanic announced the hiring of MATTHEW CHARDE as executive vice president/executive producer. Charde oversees all aspects of the company’s operations in both the US and Canada. Prior to joining Global Mechanic, he spent two years at Euro RSCG MVBMS Partners as senior vice president and director of Circle Studios - the Multimedia & Entertainment group of Euro RSCG Circle. While there, Charde developed and produced commercials, programming, and branded content for Campbell’s, MINI, IKEA, Verizon and the Cartoon Network.
ALISON PAULA JARET has joined MediZine, Inc., the publisher of numerous consumer health magazines, as director of custom marketing solutions. Jaret has developed marketing programs for companies including CMP Media, Ziff Davis Media, Gannett Co., Meredith Corporation, and Scholastic Inc.
