Mashable hired former ABC technology producer Andrea Smith, as editor of its Lifestyle Section.

PK4 Media has hired Frank Polkowski as account executive.

Jeff Boortz has launched Be The Creative Source, an advertising, promotion, design, and interactive representation company.

Videology hired Chad Schulte as vice president of sales.

Greg Braun has joined INNOCEAN USA as executive creative director, spearheading the Hyundai Motor America account.

Alex Lang joined Play Creative TV as executive producer and creative director.

Elizabeth Gross joined the Boston office of experience design agency Mad*Pow as marketing director.

Matt MacDonald, executive creative director at JWT New York, and Ryan Kutscher, former creative director at CP+B, were named as co-chief creative officers of JWT New York.

Saatchi & Saatchi promoted Claudine Cheever to chief transformation officer.

Mark Powell has been named vice president of current programming & specials for truTV.

Richard Chua was named northwest account executive at CBS Outernet, responsible for sales on GameStop TV.

Factory Design Labs named Andrew Price as vice president, executive creative director.

Chuck Sanchez joined Walker Sands as account director.

Two by Four hired Greg Holcomb as account supervisor.

CP+B hired Dan Donovan and Bill Roden as creative directors in the agency’s Boulder office. Donovan will be working on the agency’s Microsoft account while Roden will be working on MetLife.

MEC North America appointed Jack Bamberger as president of digital.

Xaxis opened an office in Canada, to be led by Rodney Perry as managing director.

Bryan Farhy joined B-Reel Commercials as executive producer / head of sales.

AKQA San Francisco hired Sergio Mugnaini as a creative director.

Scott Hess joined Spark as senior vice president/human intelligence and research, a new position.

SapientNitro hired James Wilkinson as creative director.