Word-of-mouth and Meta ads bring college students to Healthvana's app to discuss sexual health and PrEP (pre-exposure prophylaxis) for HIV prevention.

NAD VP discusses the problem: "An avatar or a virtual persona by its very nature cannot have used a product and experienced its benefits."

To kick off campaign, YouTube personality MrBeast stars in the video "I Granted 100 Kids Their Biggest Wish!"

All in Frame is designed "to help marketers, advertisers and creative teams tell more authentic stories about disability."