The ANA's "cross-media" measurement service plans to expand beyond linear, CTV and online video to include measurement of any and all other media formats, its partners revealed Tuesday at the ANA's Measurement & Analytics Conference.

When a client asks to see raw campaign data, it can feel like a vote of no confidence. It usually isn't.

"If you think that this is an overly pessimistic view, I want to assure you that it isn't, because in some corners of the industry, this is how we've been operating for years," Omnicom's Ben Hovaness asserted during the opening session of the CIMM Summit in NYC Tuesday morning.

Suppose you planted a tomato plant on Monday and pulled it out on Friday. Finding no tomatoes, you might conclude gardening has a disappointing ROI. Most media buyers would recognize the absurdity immediately, and might nevertheless spend Friday afternoon preparing a budget recommendation, which does something remarkably similar.

There is no greater loss of agency than extinction, but any loss of agency can feel like the end of the world. Particularly things like privacy, surveillance pricing, and inflation

The gap -- the distance between what can be imagined and what current systems can deliver -- is the contradiction at the heart of Terry Young's new book, "Possibility Sciences," which is excerpted here.

The most recent data from the ARF's DASH service finds 86% of U.S. homes still have a TV set in their living room, and that it is the most-watched in the home among them.

We want to stop. To quiet the noise in our heads. To resist the urge and fight the impulse. To walk away without regret and longing. We are in a cultural moment when quieting cravings is the emerging through-line of life. This is a profound pivot from the past. Craving and indulgence has been our commercial and cultural touchstone for decades. Stoking cravings is at the heart of marketing. Indulgence and craving became de rigueur with Baby Boomers -- the "me generation" that made narcissism normal and plucked “greed is good” as a …

Thus began a project resulting in a new ANA paper, "Influencer Marketing: Reducing Waste and Optimizing Investment." There are parallels with programmatic media: complexity, multiple intermediaries, etc.