The Federal Communications Commission on Thursday approved regulations that could help speed broadband deployment and improve competition by making it easier for new entrants like Google Fiber to use existing utility poles.

"We disagreed with the ruling in Europe and would have concerns about this principle being exported to other jurisdictions," Google told the NTIA.

The EU "truly have taken advantage of the U.S.," Trump tweeted this morning.

The Association of National Advertisers -- which criticizes the new privacy measure -- plans to lobby for changes.

"This will be the most comprehensive and the strongest net neutrality protection in the United States," California Democrat Scott Wiener said Thursday. "We are restoring what we lost when Donald Trump's FCC obliterated net neutrality."

A new law in California gives consumers the right to opt out of the sale of their personal information.

Broadband providers in California appear to have succeeded in their effort to defang what would have been the toughest net neutrality bill in the country.

"Congestion on individual channels is no longer an issue that needs to be managed," Comcast says.

Three industry organizations -- the Association of National Advertisers, Data & Marketing Association and Network Advertising Initiative -- recently donated a combined $125,000 to a group opposing the proposal.

The dispute started over AT&T's "unlimited" data plan, but escalated into a battle over something bigger -- the FTC's ability to police broadband.