The New York Privacy Act would require companies to obtain users' express consent before drawing on personal data -- including web browsing and search queries -- for ad targeting.

A large publisher increased revenue by just 4% when users' cookies were available.

Citing shifting privacy norms, a federal judge has refused to dismiss a lawsuit claiming that mobile game developers and ad-tech companies violate children's privacy by harvesting their data for ad targeting.

"By blocking FAN's Facebook account and deleting the contents on its web-based platform, Facebook engaged in content-based restrictions of free speech," the "news" operation argues in new court papers

The Chrome browser will soon enable consumers to easily block cookies from ad -tech companies.

Facebook may create a new privacy committee and hire an outside expert to evaluate compliance, in order to settle an investigation into its data-sharing practices.

Last year, California lawmakers passed the toughest privacy law in the country. Now, legislators may be having second thoughts.

Add another debacle to the long list of Facebook's privacy snafus: The company reportedly obtained and uploaded email contacts of 1.5 million users -- without asking them first.

The Deceptive Experiences To Online Users Reduction Act would prohibit large platforms from using so-called "dark patterns" in their privacy policy interfaces.

Facebook's ad-delivery system sends ads to particular individuals based on whether the ads will be "relevant" to them. That determination can turn on stereotypes, a new paper says.