The Daily Blog
'Pivot,' anew quarterly magazine, is targeting African-American corporate professionals. It provides its affluent target audience with content about career development and strategies to help them advance up the corporate ladder, … Read the whole story
'The Economist' is tapping into a new way to reach millennials in the U.S.: Snapchat Discover. 'The Economist' will publish a weekend edition on … Read the whole story
The Gawker Media cofounder expected that those angered by stories would target the site's demise. Once his lawsuit appeal is heard, he says he … Read the whole story
Operative Media believes its SaaS programmatic advertising platform for publishers, Operative Compete, fills in a "missing piece of the programmatic puzzle for publishers." Read the whole story
- COMMENTARY
Can digital display advertising continue to be profitable for publishers? Only if it evolves, according to Michael Friedenberg, CEO of IDG Communications. "I predict … Read the whole story
