The forthcoming offerings will enable advertisers to blacklist publisher sites at the account level. That should ensure their ads aren't associated with racist or extremist content, fake news, incitements to … Read the whole story
The magazine, owned by parent company Wenner Media, agreed to pay $1.65 million to the Phi Kappa Psi fraternity. The fraternity said it planned … Read the whole story
Mary Gail Pezzimenti will lead Mashable's branded content team and oversee its creative strategy, development, presentation and execution for all custom projects for advertising … Read the whole story
Time Inc., the nation's largest magazine publisher, announced a new round of layoffs and buyouts, affecting 300 positions or around 4% of the company's … Read the whole story
In order to have successful content marketing, you need a content strategy. By extension, in order to implement native advertising or branded content, you … Read the whole story