Publishing Insider
There were common characteristics among 20 publishers that tripled their programmatic ad revenue. Those included boosting website traffic, increasing the number of keywords they ranked for in search engines and ... Read the whole story
The content will be promoted across the magazine's digital and social platforms and be included in its monthly print edition. It's seens as an ... Read the whole story
The company reports it added 265,000 net new digital subscribers in Q4, in what it is calling the largest gain since the 2016 election, ... Read the whole story
Called PubTech because it caters to publishers, rather than advertisers, the LiveYield platform arms publishers with the same level of revenue-generating intelligence as advertisers. Read the whole story
Facebook is testing new features to promote subscriptions to publishers' brands. It is also testing a membership model where content on the platform would ... Read the whole story
"When California firefighters couldn't use their mobile phones during the Mendocino Complex fire, they could not turn to the FCC for help," former FCC ... Read the whole story
- COMMENTARY
Google plans to change how Search Console Performance reports count some metrics. For some searches, rather than using the URL that appears in the ... Read the whole story
