There were common characteristics among 20 publishers that tripled their programmatic ad revenue. Those included boosting website traffic, increasing the number of keywords they ranked for in search engines and … Read the whole story
The content will be promoted across the magazine's digital and social platforms and be included in its monthly print edition. It's seens as an … Read the whole story
The company reports it added 265,000 net new digital subscribers in Q4, in what it is calling the largest gain since the 2016 election, … Read the whole story
Called PubTech because it caters to publishers, rather than advertisers, the LiveYield platform arms publishers with the same level of revenue-generating intelligence as advertisers. Read the whole story
Facebook is testing new features to promote subscriptions to publishers' brands. It is also testing a membership model where content on the platform would … Read the whole story
"When California firefighters couldn't use their mobile phones during the Mendocino Complex fire, they could not turn to the FCC for help," former FCC … Read the whole story
Google plans to change how Search Console Performance reports count some metrics. For some searches, rather than using the URL that appears in the … Read the whole story