It even has its own panel here at OMMA RTB in New York. When event emcee MediaPost's Steve Smith introduced the panel, he said his first reaction to the term … Read the whole story
Rocket Fuel's Q4 2013 earnings were released on Thursday, and the company saw its revenue grow 126% -- up to $240.6 million -- over … Read the whole story
Criteo on Thursday announced it has acquired Tedemis, a Paris-based personalized email marketing platform that relies on a user opt-in model. The company acquired … Read the whole story
Cross-screen advertising campaigns will require marketers to update their programmatic planning and media-buying processes with emerging skills and techniques for video and television ads. … Read the whole story
Rocket Fuel on Thursday announced the general launch of its Mobile Advertising Suite. The new toolset has been used by over 200 advertisers in … Read the whole story
Mobile ad exchange Nexage this week announced the closed beta launch of Nexage Protect, a product for mobile publishers meant to help them better … Read the whole story
Considering where real-time bidding (RTB) came from -- bottom-dwelling remnant inventory -- do big-name publishers currently investing in programmatic need to justify themselves? Maybe … Read the whole story
Google announced Friday the acquisition of Spider.io, a company that spent the past three years building systems and technology to fight online fraud -- … Read the whole story
In an era dominated by informed automation, how do you buck the trend and return to real consumer intimacy? Take a look at your … Read the whole story
Everyone in digital wants a nice piece of Super Bowl budget, but there's little to offer except for impressions. For digital to get a … Read the whole story