Twitter has become synonymous with "real-time marketing" -- at least, or maybe only, in the marketing world -- but it made some moves this week that should remind everyone that … Read the whole story
Sharethrough, a native ad exchange headquartered in San Francisco, on Thursday announced it has acquired VAN, a UK-based content distribution platform. Financial terms of … Read the whole story
Today's programmatic brand advertisers are finding it critical to build upon the four waves of development in analytics and measurement. These waves include current … Read the whole story
Targeted Victory, an audience targeting firm focused on Republican political candidates, on Wednesday announced a partnership with Lotame, a data management platform (DMP), and … Read the whole story
AudienceScience, a Bellevue, Wash.-based digital ad tech company that works directly with brands, on Wednesday announced its expansion in India with the opening of … Read the whole story
Adaptive Media, a supply-side platform (SSP), this week announced the launch of a video ad management platform for publishers, dubbed Media Graph. Read the whole story
The Dentsu Aegis Network acquisition of Covario announced Wednesday will bring its search subsidiary iProspect new clients, strategies and a stronger position in market … Read the whole story
There is a limited amount of human attention in the world. Every day the same amount of attention is created (number of people multiplied … Read the whole story
New research from retargeting ad platform Criteo reveals that mobile is playing a growing role in the travel booking process. At the Mobile Insider … Read the whole story