G2 Crowd, a software review site, has compiled a list of 10 cross-channel ad platforms based on reviews left on its site, concluding that DoubleClick and Marin Software are the … Read the whole story
Ad fraud, transparency, viewability, measurement, data and consumer intelligence, omnichannel marketing and best practices for adapting to programmatic are the trends to watch in … Read the whole story
More media planning and buying agencies are building their own programmatic capabilities. This development is driven by brands looking for more transparency into their … Read the whole story
Data tech firm eXelate on Tuesday announced it has rolled three major offerings -- a data marketplace, a data management platform (DMP) and analytics … Read the whole story
Benjamin Masse's background is in anthropology, which is not as far afield from media as one might think. His canny assessment of consumer behavior … Read the whole story
Casale Media has officially rebranded to Index Exchange, appointed Andrew Casale the company's president and CEO, and hired a vice president of marketing to … Read the whole story
PubMatic, which provides programmatic ad technology, and Bidtellect, which specializes in native ad delivery, have entered into a partnership to make inventory from PubMatic … Read the whole story
Yahoo Tuesday announced a plan for a tax-free spinoff of the company's remaining holdings in Alibaba Group into a newly formed independent registered investment … Read the whole story
Advertising has evolved into an interactive two-way conversation between brands and consumers, and the world's largest annual sporting events are a perfect place to … Read the whole story
The combination of technical and creative expertise has become necessary to work in digital marketing departments, but how will that change the future of … Read the whole story