RTBlog
by Tyler Loechner, Staff Writer
Unlike other large brands that have taken programmatic ad technologies in-house in a bid to have more control over their automated campaigns, Lenovo is asserting its authority in its own … Read the whole story
by Tyler Loechner
Live Nation, a live events promotion company that entered the programmatic arena last summer, has doubled down on audience targeting. The company this week … Read the whole story
by Tyler Loechner
iHeartMedia has announced that Carter Brokaw is joining the company as president of digital revenue strategy. Per a release, Brokaw will work closely with … Read the whole story
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by Joe Mandese
The confidence of ad executives -- both advertisers and agencies -- to increase their media spending has fallen slightly from the same period last … Read the whole story
by Ben Frederick
Avari, a company that specializes in personalized marketing, has rolled out new email technology that allows marketers to automatically insert content into mass emails … Read the whole story
COMMENTARY
by Ian Woolley, Op-Ed Contributor
Brands and agencies should celebrate that they now have an exciting opportunity to reach more people on more platforms through a trusted name in … Read the whole story
COMMENTARY
by Sherrill Mane, Op-Ed Contributor
The spring season of industry conferences, upfronts and Newfronts is starting to become a distant memory as we run headlong into summer. This year, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The Internet of Things will turn every item on every store shelf into a connected piece of media for manufacturers -- and a new … Read the whole story