Real-Time Daily Editions for March 2016
- Real-Time Daily - Thursday, March 31, 2016
- ComScore Finds Xaxis Outperforms Its Benchmark
- German Ruling Bolsters Adblock Plus' Rallying Cry
- Microsoft Plans To Build Ad Blocker Into Its Microsoft Edge Browser
- As It Resists Programmatic, Refinery29 Banks On Its Relevance With Millennial Women
- Guardian U.S. Tests Header Bidding To Maximize Ad Yield
- AOL Launches 2 New Video Ad Units For Publishers
- Adblock Plus Wins Major Case In Germany
- Conde Nast Dives In
- Real-Time Daily - Wednesday, March 30, 2016
- The Mobile Ad Eyeball Challenge
- 7 Things Buyers And Sellers Need To Know About Programmatic
- AOL Chief Tim Armstrong's Gambit To Build A Digital-Ad Empire At Verizon
- Integral Ad Science Bows Mobile In-App, Pre-bid Targeting Segment For Brand Safety
- Accuen Global CEO Claims Header Bidding Will Quicken Pace Of Programmatic Direct
- AdTheorent Partners With Placed To Offer Real-Time Campaign Optimization
- Pandora CRO Speaks To Plans For Programmatic Audio
- Rocket Fuel Successfully Boosts EDF Fund-Raising
- Publishers Suggest Putting The Web On A Diet To Combat Ad Blockers
- Samsung Debuts Ad Blocking Android Browser
- Real-Time Daily - Tuesday, March 29, 2016
- What's The Link Between Data And Creativity?
- Publishers Can't Afford To Ignore Local Advertisers
- Adaptive Medias To Merge With AdSupply
- How To Hold Your Data Provider Accountable
- Varick Media Management Adds AdsWizz As Audio Partner
- OMD Exec: 'If You Pay For It, You Should Get It'
- U.S. Marketers Investt Heavily In Programmatic But Obstacles Remain
- Why Apple's IAd Format Failed
- Google To Redesign AdWords: Will Focus On Business, Simplicity, Data
- Real-Time Daily - Monday, March 28, 2016
- It's Not Only About Efficiency. How About Focusing On Media Effectiveness?
- Rubicon Project Bows Its First Header-Bidding Solution Compliant With Google AMP
- How Oversized Ads Are Encouraging Ad Blocking
- Niche Ad Networks Offer Differentiated, Curated Audiences
- Going "Live", It's Real-Time Marketing
- After Taking On Blockers, Le Figaro Group Partners With AppNexus
- Ad Blocking May Not Spread As Quickly To Mobile Phones
- Platform Publishing Specialists Are In Vogue
- 3 Reasons For The Rise Of Data Science In Marketing
- Why Everyone In Ad Tech Hates Their CRO
- How To Hold Your Data Provider Accountable
- Real-Time Daily - Friday, March 25, 2016
- Moving Header Bidding To The Server Side Reduces Latency
- Conde Nast Unveils New Programmatic Options
- Publishers Are The Bread In The Intent Sandwich
- The Trade Desk Will Use $60M In Equity On Share Buyback, Growth
- Ad Blockers: It's All Of Our Fault
- The IAB Wants To Help You Calculate Your Programmatic Costs
- Programmatic Was Supposed To Make Things Easier, Wasn't It?
- Conde Nast Expands Programmatic Offerings
- OpenX Aims To Optimize The Use Of Multiple Header Partners
- While Progammatic TV Inventory Is Minimal, The Ad Opp Is Huge
- Real-Time Daily - Thursday, March 24, 2016
- It's All In The Header Tag
- Parlez Vous Ad Blocking?
- Jewish-Focused Online Ad Network Courts Marketers
- Chipping Away At Cross-Device Myths
- Skinz' Ad Units Outperform Standard Digital Ad Units, According To Moat Findings
- Facebook Offers Tips On How To Navigate Its Auction
- Content Discovery Platforms Rewrite Our Idea Of Media
- Adobe Finds Marketers More Confident About Cross-Device Than They Should Be
- Exiting FTC Commissioner Julie Brill: 'Advertisers And Ad Networks Need To Provide More Usable Tools For Consumers'
- Programmatic TV? Not In 2016, But Data-Driven TV Buying Is Hot
- Square Partners With Facebook To Offer Ads That Can Be Gauged
- WPP Chief Acknowledges That Sexism Is A Problem In Adland
- Advertising's Four Plagues: Viewability, Fraud, Transparency, Ad Blocking
- Real-Time Daily - Wednesday, March 23, 2016
- Quantcast And 4As Partner On Programmatic Training Program
- Videology Partners With Unruly To Diversify Inventory
- IAB Viewability Primer Focuses On Publisher Side
- Bing Ads Testing Programmatic Ad Copy Creation
- CBS Interactive Ratchets Up Native Programmatic Ad Game
- Foursquare's Attribution Solution, A Step In The Right Direction But Gaps Remain
- Adobe Positions Cross-Device Co-op As An Alternative To Facebook/Google
- Three Reasons Why Ad Blockers Are Good For Advertising
- How To Succeed (And Not Fail) At Header Bidding
- Mobile Programmatic And The Problem With Information Asymmetry
- Blocking The Blockers -- Europe Turns The Screws On Digital Shoplifters
- Real-Time Daily - Tuesday, March 22, 2016
- Twitter At 10 And The Value of Real-Time Marketing
- AppNexus Expands Video Buying, Adds New Video Demand Partners
- Will Moat's New Digital Ad Metric Rival The Measurement Giants?
- Lotame Debuts Audience Optimizer
- Growing Pains With Mobile Viewability
- 3 Ways To Be A Better Listener On Twitter
- 3 Keys To Prevent Programmatic Ad Fraud
- Real-Time Daily - Monday, March 21, 2016
- An Imagined Conversation Between Randall Rothenberg And Till Faida
- Moat Raises $50M To Help Develop Digital Ad Currency
- Tencent Reports 45% Increase in Q4 Revenue, Retargeting Developments
- TV Makers Well Positioned For Ad-Tech Upside: Lotame's Doron Wesly
- Madison Avenue's Racial And Gender Diversity Issue Looms Large
- Why Mobile Programmatic Will Become An Advertising Necessity
- Could Tailored Ads Be The Answer To Ad Blocking?
- Real-Time Daily - Friday, March 18, 2016
- Almighty Leads The Way To A New Hybrid Model: Transparency, Ad-Tech Integration & Data
- What Does AOL's Acquisition Of AlephD Mean? Q&A With ONE By AOL's Eldad Persky
- Videology Launches Education, Client Feedback Portal
- Agency And Ad-Tech Talent Create A New Hybrid
- Adblocking: Effect, Cause, Resolution?
- The Vilification Of Ad Networks: Fair or Not?
- Sizmek's StrikeAd Opens Up Private Marketplaces For Mobile Marketers
