RTBlog
Xaxis on Thursday said its German-based plista unit will launch native programmatic in the U.S. and Canada. It's a significant move, as more ad tech providers seek to cash in … Read the whole story
Ad-tech software provider Mediaocean on Thursday announced its acquisition of ColSpace, a provider of cloud-based, collaborative media-planning software, for an undisclosed sum. Read the whole story
The vast majority of the biggest national advertisers either are only vaguely familiar with or are completely ignorant about the role so-called "sourced traffic" … Read the whole story
- COMMENTARY
It's not even autumn yet, and election-cycle burnout has already begun. Broadcast TV ad spend will likely hit $8.5 billion this year, and all … Read the whole story
COMMENTARYForget content, or for that matter, any other C-word, if you're a brand utilizing video to engage a consumer marketplace, it's all about the … Read the whole story
