Real-Time Daily
Tuesday, May 31, 2016
  • Adelphic Partners With Adsquare To Bring Local Audience Data To Brands And Agency Clients In Europe

    Adelphic, a mobile and cross-channel demand side platform (DSP) on Tuesday said it will partner with adsquare, a mobile data exchange with an audience … Read the whole story

  • Rubicon Project Will Automate Japan's First Publisher Co-op

    Global advertising marketplace Rubicon Project on Friday said it will automate Japan's first publisher co-op, the DELTA Publisher Alliance (DPA). Read the whole story

  • Marketo Sells To Private Equity Firm For $1.79 Bil

    Marketo, a publicly traded marketing automation software provider, this morning announced an agreement to be acquired by private equity firm Vista Equity Partners in … Read the whole story

  • How Publishers Can Handle The Hidden Costs Of 'Tech Taxes'

    As programmatic advertising reaches critical mass, the ad industry must now move beyond conversations surrounding adoption, and turn toward the thorny issue of the … Read the whole story