Ad tech firm PubMatic said the mobile web accounted for nearly one in five impressions transacted via header bidding on the platform, according to … Read the whole story

Location intelligence firm xAd on Monday announced it has acquired WeatherBug, a division of Earth Networks, and that it raised $42.5 million in Series … Read the whole story

PulsePoint announced on Tuesday it's launching PulsePoint Health, a customized programmatic ad platform for healthcare marketers, and named Chris Neuner, SVP & GM, digital … Read the whole story

Simpli.fi, a provider of localized programmatic services, launched Event Targeting, a temporal geo-targeting solution. The feature allows Simpli.fi to extend its geo-fencing capabilities, and … Read the whole story

Index Exchange announced three key hires to its management team: Luke Fenney as VP, publisher development in London; Melissa Gallo, senior director, client services, … Read the whole story

Ad-tech firm RTB House, which specializes in retargeting, on Tuesday said it has expanded its presence to Singapore, now the fifth market in the … Read the whole story

The platforms that blazed the trail in programmatic have now reached maturation, and the segment is entering a new phase of realization. Yet gaps … Read the whole story

This column brings me no pleasure to write, but guest host Dave Chappelle's unsettling, misleading and potentially racially explosive allegation about 26th U.S. President … Read the whole story