RTBlog
Google announced the addition of video to native ads in DoubleClick and Dynamic Ad Insertions to video on demand (VOD). Google also expanded its beta test of Exchange Bidding, which … Read the whole story
Ad tech firm PubMatic said the mobile web accounted for nearly one in five impressions transacted via header bidding on the platform, according to … Read the whole story
Location intelligence firm xAd on Monday announced it has acquired WeatherBug, a division of Earth Networks, and that it raised $42.5 million in Series … Read the whole story
The Trustworthy Accountability Group (TAG) on Tuesday announced the TAG "Certified Against Malware" Program, its fourth and final seal program to certify buyers, sellers, … Read the whole story
PulsePoint announced on Tuesday it's launching PulsePoint Health, a customized programmatic ad platform for healthcare marketers, and named Chris Neuner, SVP & GM, digital … Read the whole story
Simpli.fi, a provider of localized programmatic services, launched Event Targeting, a temporal geo-targeting solution. The feature allows Simpli.fi to extend its geo-fencing capabilities, and … Read the whole story
Index Exchange announced three key hires to its management team: Luke Fenney as VP, publisher development in London; Melissa Gallo, senior director, client services, … Read the whole story
Ad-tech firm RTB House, which specializes in retargeting, on Tuesday said it has expanded its presence to Singapore, now the fifth market in the … Read the whole story
- COMMENTARY
The platforms that blazed the trail in programmatic have now reached maturation, and the segment is entering a new phase of realization. Yet gaps … Read the whole story
- COMMENTARY
This column brings me no pleasure to write, but guest host Dave Chappelle's unsettling, misleading and potentially racially explosive allegation about 26th U.S. President … Read the whole story
