Real-Time Daily Editions for February 2017
- Real-Time Daily - Tuesday, Feb. 28, 2017
- U.S. Web Traffic Stalls As Traffic In China, India, and Brazil Grows
- Addante: Rubicon Restructuring Driven By 'Decision To Move Out Of Buy-Side'
- Cross-Screen Tech Firm Partners To Expand Its TV Inventory Supply
- PebblePost Raises $15M In Series B Funding Round
- Automation Solutions Firm Expands Header Bidding Technology To Mobile Apps
- Study Cites 40% Of Conversion Rates Miscounted With Antiquated Attribution
- Unilever Reiterates Its Call For Transparency And Viewability -- Adland Must Take Note
- Even For Search Geeks, Mobile Display To Take A Big Chunk Of Ad Revenue
- Has Ad Blocking Lost Its Shine? Let's Hope So
- Closing The Integrity Gap In Media Companies
- Real-Time Daily - Monday, Feb. 27, 2017
- Study: Marketer Confidence Rises Despite Concerns Over Misaligned Investments
- Audio Ad Sales Firm Partners With Podcast-Hosting Platform On Dynamic Ad Insertion
- AOL, Adsquare Form Data Partnership To Improve Audience Targeting
- Rubicon Project Names CFO, VP Product Management
- Bogusky-Backed Brandzooka Enables 13-Year-Olds To Compete With Madison Ave., Big Brands Too
- Advertising On Streaming TV Devices Is About To Get More Targeted
- 'NYT' Launches 'Truth' Campaign, Will Air In Oscars
- What To Expect From Mobile World Congress
- How The Home Depot Optimizes Omni-Channel
- Real-Time Daily - Friday, Feb. 24, 2017
- More Than 40% Of Online Ads Make Sites Sluggish
- Revcontent Acquires Machine Learning Startup, Rover, For More Than $30M
- Singtel Advances Ad Tech Ambitions With Turn Acquisition
- Facebook Seeks Stronger Media Ties
- Who's Afraid Of Location Data?
- More Than A Quarter Of Programmatic Ads Fail IAB Quality Guidelines
- Does Facebook Have Its Back Against The Wall? (Of Its Own Garden)
- Facebook Helps Publishers Monetize Content
- Another Agency 'Death By Overwork'
- Fist Bumps And High Fives! Study Finds Ad-Blocking Usage Has Stalled, Advertising A Necessary Evil
- Why Are Marketers Losing Confidence In Their Ability To Do Their Jobs?
- Real-Time Daily - Thursday, Feb. 23, 2017
- Criteo Pushes Toward New Video, Prospecting And CRM Products
- Pandora Teams Up With A Million Ads To Deliver Dynamic Creative Audio Advertising
- InMobi, Nextwave Multimedia Partner To Enhance In-App Monetization
- Advertising's Next Step: A Fully Integrated Real-Time Network
- Ad Tech Firms Team Up On Real-Time Analytics For Programmatic Inventory
- IMM Partners With Sublime Skinz, The Trade Desk To Target Older Consumers
- Facebook Chatbots Hit 70% Failure Rate As Consumers Warm Up To The Tech
- Global Media Firm Launches Native Ad Channel Via Data-Driven Agency
- Updated Account-Marketing Platform Lets B2B Advertisers Access Deeper Insights
- Singtel's Digital Ad Division Amobee Acquires Turn For $310 Mil
- Google Agrees To MRC Third-Party Audit For YouTube
- Two Native Ad Giants Partner On Native Programmatic Capabilities
- The Return Of The Attack Of The Bad Ads
- Ad Blocking Steadies, But Publishers Must Stay Strong
- OTT Vs. Traditional Pay TV: Digital No Longer A Supplement
- Ad-Blocking Rates Plateau, IAB Finds
- Real-Time Daily - Wednesday, Feb. 22, 2017
- TV Campaign Combining Targeting & PTV Delivered 11 X Increase In Engagement
- More Defections At Rubicon Project As President, 6 Other Execs Depart
- Criteo Reports Q4 Revenue Increased 43%, While FY '16 Revenue Increased 36%
- Rocket Fuel Logged 97% Revenue Growth For Platforms Business In '16
- Editorial Content Is More Memorable Than Social News Feed Content
- Report Evaluates Performance Of Digital, Self-Service Programmatic Campaigns
- Factual Expands In Europe, Hires Mandeep Mason As Managing Director
- MRC Extends Innovid's Accreditation For Viewability Metrics
- "We Lost the Battle But Won the War": A Conversation With Megan Pagliuca
- How Mobile Attribution Must Change In 2017
- Tru Optik, LiveRamp Partner To Enhance Connected TV and OTT Targeting
- Will Trump Push Ad Boycotts Of 'Fake News'?
- The New York Press Club Pens Open Letter To President Trump
- Real-Time Daily - Tuesday, Feb. 21, 2017
- A New $250M Tech Hub Comes To NYC
- Mobile Header Bidding Impressions Are Growing
- Native Programmatic Intro Aims To Combine Targeting With Localized Programmatic
- Auditing Firm Adloox Receives Global Media Rating Accreditation
- WPP's Kinetic Automates Out-Of-Home Media Trading
- Tapad Names Head Of Nordic Region
- Google Agrees To YouTube Metrics Audit
- Data Breaches Force Yahoo To Amend Verizon Deal By $350 Million
- Breitbart Loses Ad Deals With More Than 1,000 Companies
- Attribution: The Unfinished Business
- The Real Problem With Identity
- Real-Time Daily - Monday, Feb. 20, 2017
- Look For Contextual Signals To Implement 'Moment Marketing'
- Agency Exec: What's Needed To Move Addressable Forward
- Publishers Tout Transparency, Viewability, Brand Safety
- Notes From The Front
- Real-Time Daily - Friday, Feb. 17, 2017
- Ad Tech Exec: 'We're Not Yet In The Midst Of An Adblockalypse'
- How Hollywood Studios Can Use Private Marketplaces To Boost Engagement
- The Trade Desk Reports More than $1 Bil In Gross Spend On Its Platform In '16
- 33Across Names Ex-AOL Exec To COO, Promotes Engineering Leader TO CTO
- YuMe Programmatic Revenue Reaches $21.2 Mil For 2016
- Time Inc. Ad Revenue Grows In 2016, Thanks To Digital
- Mobile Ad Requests With Location Data On The Rise
- Snap's Valuation Takes A Hit, Pre IPO
- Facebook Steers Publishers To Long-Form Video
- Managing Direct Sales In A Programmatic World
- Real-Time Daily - Thursday, Feb. 16, 2017
- Ad Blockers Comprise More Than A Quarter Of Internet Users
- Smaato Names C-Level Executives
- comScore Accredited For Mobile Viewable Impressions
- Teads Said It Racked Up $200M In Revenue In 2016
- AdTheorent Receives Investment, Names Former Yahoo Exec CRO
- BHD Taps SpotX To Help Monetize Its Content On A Global Scale
- Innovid Taps Colebourne As Managing Director EMEA
- SoundCloud Partners With Rubicon Project To Sell Audio, Video Inventory Programmatically
- IPG Finds Skipping 'Skippable Ads' Has Become Ingrained Behavior, Offers Solutions
- Study Reveals Publishers Unprepared For Mobile Growth
- Twitter Provokes Titters As Ad Revenue Drops
- Real-Time Daily - Wednesday, Feb. 15, 2017
- Entry Into U.S. Ad Tech Big Deal For This Small Company
- 61% Of Content Posted On Snapchat Is Video
- Data Janitors: Sanitization Engineers Of Digital Marketing
- Content Analytics Firm NewsWhip Raises $6.4 M In Series A Funding
- Innovid Taps Colebourne As Managing Director EMEA
- Ad Hoc 'Trust' Group Wants To Be Neutral Ground, Will Use UN As Its Venue
- Facebook App Shows Premium TV
- Trump Admin Supplies High TV Drama
- Sandals And Marie Curie Join Jaguar In Dropping Programmatic Over Terror Links
- Trump's Travel Ban Causes Large Drop In U.S. Tourism
