Facebook's addition of a new feature to its popular Messenger app will allow users to share their locations continuously, for up to an hour. Apart from texting, that's seriously real-time … Read the whole story
AdTheorent and the United States Air Force (USAF) have announced initial results from a digital advertising campaign titled: "We Need People Who Can Do … Read the whole story
As more marketers look to tap into precise data to target consumers across multiple media channels, Acxiom and Time Inc.'s Viant said they're extending … Read the whole story
Brand and ad safety issues will soon extend from Google to other social media platforms, says Eric Feinberg, founder of the Global Intellectual Property … Read the whole story
The&Partnership is demanding that Google, Facebook, et al open up their walled gardens and allow inside third party purveyors of ad verification solutions such … Read the whole story
Social media advertising is the fastest-growing digital marketing segment, but search engine optimization and paid search still lead when it comes to investments. The … Read the whole story