As it continues its transition into the platform solutions business, Rocket Fuel reported spending in that line of business grew 70% year-over-year to $31 … Read the whole story

Artificial intelligence (AI), or machine learning, is a hot topic and has become an increasingly vital component of data-driven marketing. Marketers are now delivering … Read the whole story

In an effort to combat malvertising, Rocket Fuel has launched a detection and prevention platform that uses Google Cloud Vision API to detect and … Read the whole story

Looking at customers' decisions and interactions leads to a more holistic understanding of the long-term value of consumers' brand experiences beyond the clicks leading … Read the whole story

How many critters can ride the tail feathers of a viral tweet? Let us recount, in the course of this story, all those aboard … Read the whole story