Research Intelligencer Editions for March 2019
Research Intelligencer - Thursday, March 28, 2019
Direct Video Ad Deals Soar
Ad Demand Plummets 5% In February, Tough Comp With Last Year's Winter Olympics Coverage
Tru Optik, Oracle Data Cloud Strike Audience Data Deal
Who Do You Trust? Email Newsletters Beat Social Media In Study
How McDonald's Acquisition Of Dynamic Yield Changes Recommendations
Research Intelligencer - Wednesday, March 27, 2019
Survey Finds Consumers Keen On Bundling Video And Music Streaming Services
Read It Here First: Reddit Tops $100 Million Ad Mark
Consumers Would Want To Be Paid $8,414 To Give Up Email For A Year: Study
When Bias And Speculation Trump Good Reporting
Google Chrome To Tell Users When Sites Try To Collect Data From Phones
Research Intelligencer - Tuesday, March 26, 2019
U.S. Remains The Biggest Global Ad Growth Driver, By Wide Margin
GroupM Makes Case For Agency 'Optimism,' Says Ad Sector Needs To Be Redefined
Broadcasters Continue To Dominate Local News, Analog Too
Addressable TV Spending Growing To $3.4 Billion in 2020
IAB Tech Lab Tackles Changes To Browser Ad Targeting
5 Days Of March Madness: Higher TV Ratings, Lower TV Ad Spend
Study: How To Manage A Celebrity Endorser Scandal
Digital OOH Trade Groups Consolidate 'Best Practices'
Research Intelligencer - Monday, March 25, 2019
MRC Proposes 100% Viewable Cross-Media Ad Standard, Defers Duration Weighting Until 2021
Zenith Upgrades Global Ad Forecast, Cites Stronger-Than-Expected Internet Advertising
Zenith: Programmatic Accelerates Global Internet Spending
Pandora Poised To Lose Audio Market Dominance To Spotify
Kantar Data Reveals Behavior Patterns Of Amazon, Google Smart Speaker Owners
Google, Facebook Scammed For More Than $100 Million In Fake Invoices
Study: More TV Advertising Can Mean More Dissatisfaction
Kenshoo, Omnicom Media Group Partnership To Support Search, Social, Ecommerce
Research Intelligencer - Tuesday, March 19, 2019
IPG Lab Measures TV 'Viewability,' Finds Similar Levels To Digital
Nielsen: Time Spent Hits The Wall, Tops Out At 10 Hrs, 30 Mns
54% Would Uninstall Mobile Apps If They Collected Unrelated Data
Research Intelligencer - Tuesday, March 19, 2019
Majority Of Marketers Claim 'Moderate' Current Trust Level With Agencies
Client-Agency Trust Erodes, ANA Unveils New Consortium To Address It
GroupM Advises 'Media-Focused' Marketers To Heed Martech
MRI Data Reveals Two Distinct Cannabis Consumer Segments, Unique Media Patterns Too
Private Equity Firms Reportedly Begin Kantar Talks
Recommendations, Algorithms Influence Consumer Streaming Viewership
TV Connected Device Usage Holds, Shifts To Digital Platforms
Research Intelligencer - Monday, March 18, 2019
Programmatic Fraud Expands, Especially In Big English-Language Markets
Biggest SXSW Brand Buzz: Uber Eats, IBM, SoundCloud
WPP Research Unit Consolidates Under Single Unified Brand Name: Kantar
Three Pillars Of Western Union's Data Strategy
Study: Facebook Engagement Rises For Web Publishers
Bing Shares Insights Into AI And Rankings, Foreshadows Updates And Releases
3 Media Agencies Lead The Pack In Forrester's Latest 'Wave' Report
Research Intelligencer - Friday, March 15, 2019
CBS/All Access App Downloads Soar, OTT Remains Dominated By Big 4
Avengers Assemble, Win Social Media Super Hero Battle
IAB Tech Lab Releases Final Version Of App-Ads.Txt
Forecast: Esports Hits $214M In Advertising, Sponsorship In 2020
Research Intelligencer - Wednesday, March 13, 2019
Kantar Data Reveals Just How Mad Advertisers Are For NCAA Men's Basketball Tournament
Set-top Boxes May Underrepresent Minority Populations
Amazon Says Digital Adoption In Rural U.S. Could Drive $84.5B Annually, Overlooks Challenges
California Privacy Law Could Revive 'Do-Not-Track' Tools
Gen Z Shifts 'Car Culture' To 'Mobility Culture'
Most ABM Users Will Increase Their Budgets This Year, Survey Shows
Research Intelligencer - Tuesday, March 12, 2019
GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers
Data Reveals Volatility Of Nike Brand, Pre-/Post- Sneaker Explosion
Did 1 in 5 Millennials Just Ditch Linear TV Ads?
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