Research Intelligencer Editions for June 2019
Research Intelligencer - Thursday, June 27, 2019
2020 Political Spending To Hit $6 Billion, Digital Will Be Biggest Gainer
Supreme Court Won't Allow Citizenship Question On Census -- For Now
IAB Lab Launches Data 'Nutrition' Labeling Program
TV Ad Spend Up 2% In May, Supports Strong Upfront
Summer Bingeing: 20 TV Series You Should Check Out
Trigger Reactions: What Types Of Email Pull Best
Research Intelligencer - Wednesday, June 26, 2019
Nielsen Finds Brand 'Disloyalty' Is The 'New Normal'
Connected TV Sets Emerging As Dominant CTV Device, Mobile And Desktop Wane
So Much For Conventional Wisdom, Study Finds Consumers Connecting Longer On Long-Form Connected TV Ads
FTC Urged To Investigate Discrimination Based On Data
Duration Weighting Could Lead To Better Creative
Research Intelligencer - Tuesday, June 25, 2019
Ad Execs Assume Large Shares Of Ad Fraud, Even If They Can't Measure It
Ad Execs Struggle To Harmonize Disparate Targeting Data, Default To 1st-Party
Duration Weighting Shouldn't Be Controversial. What We Do With It Could Well Be
LiveRamp Buys TV Attribution Company Data Plus Math, Expands Into TV Space
Amazon Ad Revenue Estimated To Reach $40 Billion By 2023, As AI Increases Ad Prices
Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers
Wireless Industry Survey Shows Huge Yearly Increase In Mobile Data Usage
Tests Show Emojis Don't Work In B2B Subject Lines
Research Intelligencer - Friday, June 21, 2019
Media Planners Bullish On Digital OOH, Boost Budget Allocation
Media Planners: Programmatic, Attribution, Mobile Transforming Digital OOH Media
MRC Finds All But Two Digital Ad Measurers Now 'BTR' Compliant: Google, Nielsen Still Not Rendering
Linear TV Helps Propel Rise In OTT, Connected TV Ratings
An Estimated 11 Million Fake Business Listings On Google Maps
TV Summer Promotions: Airings See Slight Uptick, But Media Value Soars
Research Intelligencer - Thursday, June 20, 2019
Study Reveals How Much Americans Would Charge For Using Their Personal Data
Nielsen Crunches Munchies Numbers, Finds Snacks Sales Correlate With Cannabis
Duration-Weighted Impression: Is It Worth It?
FTC Probing YouTube Over Alleged Failure To Protect Kids, Improper Data Collection
WPP: Kantar Stake Sale Is On Pace
Nielsen's Gracenote Launches Video Popularity Score To Promote Content
Research Intelligencer - Wednesday, June 19, 2019
WFA Finds 'State Of Advertising' Shifting From Awareness To Performance
Americans Feel Political Discourse Has Grown Toxic, Attribute It To POTUS
Upfront, Scatter Sales Mostly Flat Heading Into 2019-20 Marketplace
New Season Pilots: The Good, The Almost Good, And The Not-So-Good
Google Increases Privacy In Data Collaboration Between Agencies, Brands
There Are Plenty Of Fish Installing Dating Apps
Spotify Can Now Target Podcast Listeners By Topic Categories
Research Intelligencer - Tuesday, June 18, 2019
Most Ad Execs Say Duration-Weighting Is Best Method, Will Benefit OTT
Ad Execs Say They're Unaware, Don't Understand New 'Duration-Weighted' Ad Impression Standard
U.S. Ad Market Expands 3.1% In May, Top Advertisers Pace The Pack
A Proposal To Change TV's Upfront For The Better
Consumers Accuse Brands Of 'Trustwashing'
Harris Poll: 82% Of Consumers Want Brand Ads To Appear Near Safe, Accurate Content
Mindshare U.S. Launches NeuroLab
Research Intelligencer - Monday, June 10, 2019
Zenith Pegs Mobile Internet Consumption At 800 Hours, Annually
Updated: First 4 Months Signals Mixed 2019 Ad Market, Question Marks For Upfront Demand
It's The Data, Stupid
D2C Advertisers See Sharply Higher TV Ad Spending
Kantar Educates Marketers On Full-Funnel, Multi-Touch Attribution Approach
Research Intelligencer - Thursday, June 6, 2019
Nielsen Projects Billions In Cannabis Sales: Cites 'Health,' Not Recreation, As Top Consumer Intent
Consumers Noticing More Ads Referencing Location Tracking
Trade Desk Braces For Modest Expectations From CTV Ad Revenues
U.S. TV Ads Expected To Be Down 4.7%, But Rise 3.5% In 2020
Google Buys Looker For $2.6 Billion, Amazon Among Customers
Consumers Remain Wary Of Artificial Intelligence, Study Shows
Analyst Upgrades Snap To 'Buy,' Predicts Advertisers Will Follow Suit
Action-Based Metrics In TV Measurement: Q&A With TVSquared's Calum Smeaton
Victoria's Secret Loses Sex Appeal
Research Intelligencer - Wednesday, June 5, 2019
Americans Deem 'Made-Up' News A Serious Problem, Say Journalists Responsible For Fixing It
Time Spent With Mobile Overtakes Television, But TV Remains Dominant Video Platform
Forecast: OTT Revenues To Hit $23.7 Billion By 2023
Kantar Restructures Marketing Team, Names Burdet CMO
Nielsen Integrates Scarborough Into Cross-Media Database
'BuzzFeed' Names Cleary SVP, Research And Insights
Microsoft Partners With Nasdaq, Taps Bing, To Provide Investor Data
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