Research Intelligencer Editions for July 2019
Research Intelligencer - Wednesday, July 31, 2019
Top Digital Ad Categories Will Reorder In 2020: Financial Will Overtake Auto
News Industry Layoffs Hitting Digital Natives, Too
Nielsen Revs Dip 1.2%, Focus On 'Strategic Review'
Google Tests Ads On App-Loading Screens, Adds Metrics And Insights
Research Intelligencer - Tuesday, July 30, 2019
Nielsen Data: Average Number Of TV Channels Tuned Falls Below 7%
The 'Big Idea' Is Still Big, Marketers Rank Creativity Most-Needed Capability For The Future
Analyst: Cord-Cutting Has Gotten 'Freakin' Ugly,' Ad Growth Also Suffering
Magna's Cohen Shows Up On TVision Board
Google Tops Accuracy Rates For Interpreting Queried Images
Research Intelligencer - Monday, July 29, 2019
GroupM: Long Tail Ad Market Isn't As Long As You Think It Is
It's The Ecommerce, Stupid
Research Intelligencer - Friday, July 19, 2019
How Streaming Service Subscribers Discover Content
Nielsen Strategic Review Poised To Resolve, Outcome Unknown
Comscore Takes Another Stock Market Hit
Nielsen Puts TV Ratings In The Cloud, Strikes Deal With Amazon
Broadcast Network Promos: Dumb And Dumber
Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
Subaru, Lexus Tops In Brand Loyalty
Research Intelligencer - Tuesday, July 16, 2019
Top In-House Creative Agency Concern: Attracting, Keeping Talent Energized
Microsoft Creates Blueprint For Successful Customer Experiences Backed By Data And AI
Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook Improves
How Palantir Enables ICE To Target Illegal Immigrants
Research Intelligencer - Friday, July 12, 2019
IAB Study Finds TV Ads Still Best At Generating Awareness, Even For D2C Brands
WPP To Sell 60% Of Kantar To Bain
OpenAP Selects Dataxu As Ad Targeting Partner
Still A Hit, But Netflix, Nielsen Viewing Numbers For 'Stranger Things' Differ
Coupons: Digital, Mobile Still Haven't Dethroned Print
Trump Drops Effort To Include Citizenship Question On Census
Research Intelligencer - Thursday, July 11, 2019
Study Finds A Brand's Purpose Isn't Necessarily To 'Do Good'
Study Shows High Consumer Awareness For Drones, VR, Cryptocurrency
1st-Party Data Is Overrated, Misunderstood
Third Of Netflix Users Would Consider Changing To Ad-Supported Option
Research Intelligencer - Wednesday, July 10, 2019
Report Finds Ad Fraud Approaching One-Fifth Of User Traffic
2020 Political Ad Race Projected To Reach $6 Billion, 45% For Presidency
Any Day Now On Kantar-Bain Deal
Research: 'Stranger Things' Driving New, Return Subscribers For Netflix
Behavioral Shifts In Voice Search Demonstrate Need For SEO
Research Intelligencer - Tuesday, July 9, 2019
Global Ad Consensus Continues Downward Revision For 2019
Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online
Tencent's China-Centric Take On Tech For Good
Research Intelligencer - Monday, July 8, 2019
Zenith Outlook: Internet Will Account For More Than Three-Quarters Of Global Ad Growth
Ad Outlook Downgraded Again, This Time It's Zenith
TV's Role In Global Ad Market Continues To Erode: Internet, OOH Ascendant
UM Study Finds Opposing Cultural Shifts: Nostalgia Vs. New Experiences
How To Make The Emmys More Viewer-Friendly
The Blockchain Tsunami: Another Wave of Internet Disruption
How The 'Future 40' Are Transforming Real-Time Marketing
Facebook Members Give Advertisers More Fodder For Ad Targeting
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